MUANG THAI LIFE INSURANCE

Hello guys! I have an assignment from my lecturer Mr. Romel Noverino to analyze an ad with titled “Silence of Love: Thai Life Insurance Commercial”. Btw this is the second assignment from him.  This advertisement present by MUANG THAI LIFE INSURANCE, and what is muang Thai Life Insurance?

Muang Thai Insurance is a Thai Life Insurance company based in Bangkok. The company’s headquarters is at street no 250, Rachadaphisek Road, Huay Kwang. The company was officially founded on 6 April 1951. The first headquarters of the company was on Suapa Road, Bangkok.

Ok I will tell you guys about the plot and the character based on the advertisement:

Character:

·         The old man: He’s the girl’s father who cant speak from the beginning when he’s born. He just ordinary father that cant even speak and only earn money by selling street food.

·         The girl: the old man’s daughter. She’s just normal girl who did not like her father because her father can’t speak. She is want to have a normal father like the others.

Plot :

Begin with the daughter’s life. She just normal girl that going to school everyday and everyday her father always drive her to school. Before his daughter go into the class his father always remind her to study hard and become a smart person one day with his body language. But this is the controversy begin. Because his father can’t even speak, her classmate always bullying her that her father is a dumb person. Day after day the daughter facing the reality, her classmate that always bullying her and her father that always using body language. And one day on her birthday, she decided to committed suicide, her father waits her to celebrate her birthday by preparing the birthday party and his speech for his daughter, the father found that his daughter had cut her wrist, he is panic and bring his daughter to the hospital, the father really loves his daughter and he would give anything to heals his daughter, anything. Then he sacrifices himself and donate his blood for his daughter, his daughter saved but not for his life, and she realized that her father is the best father for her, she realized how much her loves her father.

Mr. Romel Noverino gave 3 questions about that advertisement, here they are:

1.       Why this ad shows relationship between father and daughter?
2.       Why this ad shows sad nuance? If it is more effective if the nuance was sad? If yes, explain it.
3.       Why this ad shows poor family?

Answer:

1.       Because people said that daughters closer to her father. And in this ad using figures father and daughter because this ad want to show that a father also loves daughter even though sometimes a father looks cool and assertive.
2.       This ad used fear technique because sad nuance tend more effective to people’s attention because if the nuance was sad, it will touch people’s heart.
3.       Because in the third world country people thinks that insurance only for rich families. So this ad wants to show us that insurance not only for rich families. Everyone needs insurance, even for poor families. Insurance is important.
 

Thanyou for reading my post, sorry for the grammar btw J