HiLo advertisement

Hi, here are our analysis about HiLo advertisement that we discussed on our first meeting with Mr. Romel Noverino as our lecturer for Copywriting subject.  

So, here it's the video: 

https://www.youtube.com/watch?v=o7Pvg_hbosg

 Me and my group found 5 things about the ads, there are urgency, feasibility, mechanism, solvency and hidden lies. and there are the explanation about them:

Urgency                  :we concluded that  If you’re not tall enough between your friends and not feeling confident with your height, you should drink HiLo.

Feasibility               :we concluded that If you don’t drink HiLo you will not grow taller. You will get a mock or bully from your friends. And you are not popular between your friends.

Mechanishm        : Two times a day. First, when you wake up and before you sleep.

Solvency                 : Get taller, more active, and there are many people will like you because you are tall. People will pay more attention to you.

Hidden lies            : This milk can’t make you taller if you don’t do exercise, eat properly, and enough sleep